Advertising to and Images of Minorities

What is the history of the way different groups have been portrayed? What is happening now? What are some of the major demographic changes taking place in the U.S. and how do they affect advertisers? What is the industry doing to improve its image in this area? What are the ethical/social implications? Are some groups differentially targeted? What affect does the portrayal of these groups have on the viewpoints of those who see the ads day after day? What subtle and overt messages are conveyed? Should advertising reflect the true societal mix? Are some products more troublesome than others? Stacy Spencer

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