Consumer Behavior: Advertising to class and income

Social class and income can be important predictors of purchases. For this assignment, discuss what types of purchases that each (social class and income) is most likely associated with, and what types of purchases are associated with the combination of the two. Next, find three advertisements, one each, targeting these: A specific type of social class A specific level of income The combination of an income category and social class For each ad, analyze the price of the item (e.g., high, medium, or low) being advertised and evaluate any symbolic aspects associated with the item. Identify specific visual cues in the advertisement tied to social class or income levels and describe who the marketer is targeting. Discuss whether you believe the ad is effective from a consumer behavior perspective.

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