While some marketers market a product the same way to many customers, most marketers today are selecting smaller market segments to market to. Ch. 8 includes important definitions for “market,” market segment, and market segmentation. How to segment, the bases for segmenting, and the steps involved are considered as well as targeting, targeting strategies, one-to-one marketing, and positioning are all included. a. Read Ch. 8. b. Please view this TED talk: How to Make Choosing Easier: https://www.ted.comltalks/sheena_iyengar_choosing what to_choose?language=en
We looked at how the marketers choose those consumers to market to, but how do the consumers choose what to buy? Do you agree with her message or not and why. Please post a response in a paragraph or two on our Discussion Board.

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